1989/1990

Historic 1989/1990 shirts: the year leading up to Italia '90

The 1989/1990 season was a milestone: Italy was preparing for the World Cup on home soil, the stadiums filled up, the televisions turned on, and the shirts definitively became pop icons . The uniforms featured sponsors that are now pure nostalgia— Mars, Upim, Barilla —alongside the logos of the technical brands that had made history: Ennerre , Kappa, Adidas, Asics, Bukta, Hummel, O'Neills .

In this collection, you'll find a selection of original 1989/1990 vintage football shirts , created in that era and preserved to this day as small pieces of a home museum. Each piece is a second skin that smells of Sunday afternoon goals and European nights watched on TV.

From Serie A to the pitches of Europe: what's in this collection?

Inside the 1989/1990 collection you can discover:

• the Napoli Ennerre Mars shirts and jackets, in the midst of the Maradona myth;

• the first pages of the Sampdoria Scudetto novel, with the Kappa and Asics shirts that will make Vialli and Mancini into legend;

• Juventus Upim Kappa 1989/1990 , the last chapter before the explosion of the 90s for the Bianconeri;

• unique pieces from Rome Ennerre Barilla , Cagliari Ennerre , Italian clubs experiencing the transition between the 80s and 90s;

• international memorabilia such as the CCCP Adidas , Ireland O'Neills shirts, West Ham Bukta , Aston Villa signed Hummel and the Cesena Adidas goalkeeper shirt from the late 80s.