1995/1996

The 1995/1996 season marked a turning point: the names and numbers on the back ceased to be an exception and became an integral part of each player's identity. Fans no longer looked solely at the team colors, but chose "their" jersey based on the last name and number printed on the back: 10, 9, 7... from role symbols to true personal brands.

Meanwhile, Serie A is still experiencing a golden age: great foreign champions, Italian talents, packed stadiums, and an aesthetic that is now fully '90s . The kits are becoming tighter and more technical, the fabrics are light and breathable, the designs are cleaner but richer in detail: contrasting inserts, textured collars, subtle geometric patterns.