Puma

Puma: retro football shirts

Puma It was born after the famous split between the Dassler brothers. Adolf founded Adidas and Rudolph founded Ruda, which later became Puma. In fact, Rudolf, dissatisfied with his brand's logo and name, hired advertising staff to create one that was simple, recognizable, and could express power/strength, a characteristic that has always distinguished Puma's style. In the 1960s, Puma began its relationship with sports and athlete sponsorships. It was precisely in the 1960s that Puma began its relationship with sports and athlete sponsorships. Mexican Olympics Puma made its mark in 1968, thanks to Tommie Smith and John Carlos during the 200m medal ceremony. From there, it was all uphill for the German company, which also began to enter football with the production of the ATOM, which was later replaced by the SUPER ATOM version, created together with several industry experts. Among the historic Serie A shirts, we remember the one from Parma 95/96 signed by Puma and worn by Buffon, Cannavaro and Zola.

Vintage Puma football shirts

Between the 60s and 70s Puma boomed, starting several collaborations with players and their managers. The fight between Puma and Adidas to gain the sponsorship with Pele Puma paid $120,000 to have him wear Puma Kings during the 1970 World Cup in Brazil. The future world champion laced up his Puma shoes just seconds before the match, with all the cameras focused on him; the gesture will remain etched in football history. As for uniforms, he signed contracts with several national and international clubs. Sponsorships continued with world-class champions and even Diego Armando Maradona Indeed, Puma has joined the roster. Among the historic football shirts, we can't forget the Italy jersey, which has had a contract since 2003. Another major Italian club that boasts a technical sponsorship is the Lazio historic jersey dedicated to the team's centenary.